Fashion and Designer Clothes Of Evolution and Local Handicrafts
The fashion industry is constantly evolving; it is a living, breathing organism which must be fed to enable its growth and progress. And how must it be fed? Through constant new innovations and trends in the shapes, sizes and flow of fabrics, styles and cuts.
The term fashion is such a crucial aspect of our lives; without even realizing we are part of the globalization of clothing and accessories trends on a daily basis – it is now just to be found in fashion showcases on runways but it is a part of our life. Be it the way a woman drapes her sari over her shoulder somewhere in New Delhi or the manner in which a college student casually throws on Scarves in Barcelona, our personal style, while being unique to each individual, connects us all through a subconscious awareness of what we wear and how we appear every minute of every day.
Advertising today plays a key role in influencing the general public with respect to new trends; with the rise of social media it is now understood that the most outreach to potential and current customers can be made through various platforms such as Instagram and Facebook etc. Designers and brands now must constantly innovate in a race against time to explore new avenues of clothing the human body. Content marketing is a popular tool which enables brands to carve a niche that relates to the target audience; lots of brands like Nasty Gal are spreading messages of women empowerment through female role models to enable a unique focus which have proved successful.
Fashion designers are now focusing on promoting local handicrafts which has been attracting a lot of attention worldwide. For instance, an Indian designer by the name of �Ka-Sha’ by Karishma Shahani Khan Chavi attempts to narrate stories through her designers inspired by the persona of an Indian woman through layers of clothing, all the while breaking stereotypes has earned this brand recognition locally. Even traditional wear such as saris and lenghas are being revitalized to meet the needs of the modern sensibilities which can range from subtle variations or completely straying from convention. The bridal fashion industry of the subcontinent, especially Pakistan and India, thrives on brides looking to make a statement on their special day; Semi precious stones, big wigs like Manish Malhotra strive on incorporating innovative colors, cuts and styles into traditional lenghas and saris.