Put a 1stmonitor button on your site and let people know that your site is 24/7 monitored.

Here's the HTML code for this button: 

<a href="http://www.1stmonitor.com"> <img border="0" src="http://www.1stmonitor.com/1stlogo88.gif" alt="Monitored by 1stMonitor" width="88" height="31"> </a>